Strategy
The whole month mapped before anything ships.
- Editorial calendar approved by you
- Content pillars defined upfront
- US holidays and seasonality built in
- Topics aligned with your ad campaigns
Instagram, Facebook and TikTok handled end to end — strategy, production, publishing and reporting. English copy reviewed by a human, because your American customer spots machine translation in the first line.
The whole month mapped before anything ships.
Finished pieces, not stock templates.
The format that carries reach today.
Keep the profile alive and professional.
The volume that actually grows a profile.
With original photo and video production.
Word-for-word translation carries an accent that a native reader identifies instantly — even when they couldn't explain exactly what's off. And the effect isn't neutral: it reads as small, improvised or foreign. For a business trying to earn trust in a new market, that costs real money.
Barbara writes the content with the end audience in mind, and the English version is reviewed by a human before publishing. It isn't a translation of the Portuguese — it's copy written for the person who'll read it. Idiom, inches and feet, month/day dates, dollar pricing, cultural references that land locally: all adjusted.
If your audience is mixed — common for Brazilian and Latino-owned businesses in Florida, Massachusetts and New Jersey — the usual answer is primary content in English with stories and secondary captions in Spanish or Portuguese. You reach the American customer without losing the community that already knows you. We map that split during planning.
Across much of the United States, ignoring the Hispanic audience is leaving money on the table. We produce Spanish content to the same standard, and all three languages can run on one profile, separated by story highlights and caption structure.
It helps enormously — original material always outperforms stock. On Essential and Complete we tell you exactly what to capture on your phone and we edit it here. On Premium the production is ours, and we schedule a shoot day.
You do. The calendar goes to you for approval every month before anything publishes. You comment, we adjust, and only then does it ship.
On Complete and Premium, yes. At kickoff we agree what we answer directly and what gets routed to you — pricing and technical questions usually stay with you.
It can, just more slowly. Consistent content builds audience and trust over months; ads accelerate it. The strongest return almost always comes from running both, which is why the Grow bundle combines them.
Yes. LinkedIn makes sense for businesses selling to other businesses; TikTok for consumer brands with an appetite for video. We choose platforms during planning based on where your customer actually is — not on what's trending.
Month to month. Plenty of clients start on Essential to test the waters and move up once they see the profile responding.